For AW19, DFO kicked off Shanghai Fashion Week presenting an exclusively curated selection of 30 brands from 13 countries. Divided into four categories, the AW19 DFO Showroom addressed consumers’ preferences from every segment: accessible luxury, contemporary, designer feminine and trend-forward. With over 20% increase in highly targeted buyer traffic and order volume, DFO also established a partnership with Tranoï, the fashion trade show from Paris, launching Tranoï Shanghai and accompanying designers from show preparation to sales, delivery and payments.
UNI ELITE, adjacent to Xintiandi, is the first stop of the ‘UNI’ Series shopping mall of China Overseas Land & Investment Ltd in Shanghai. UNI ELITE inherits Shanghai’s style culture, and gathers various business formats such as fashion, lifestyle, distinctive F&B, amongst many others, to create an exquisite lifestyle space in downtown Shanghai.