NOVA × is going into its second season this April, presenting a stronger than ever mix of international brands. An official Shanghai Fashion Week event, NOVA × celebrates creative crossovers and inspiring collaborations to build a strong community within the global fashion industry. By offering the most international know-how and all-in-one business solutions, we are committed to accelerating market growth for contemporary ready-to-wear, and accessories brands in China.
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In light of the new COVID cases in Shanghai, DFO Pre-Fall 2021 goes digital by adopting a strong online ordering strategy with virtual one-on-one appointments available until February 7, 2021.
Presented in a brand new location in Shanghai’s most central area, DFO’s upcoming Pre-Fall campaign will showcase a selection of high-level designer brands including Dorothee Schumacher, Études, Flat Apartment, J.Hardyment, Misha, Nehera, SANKUANZ, SJYP, SYSTEM, Tibi, Walk of Shame, and more.
In collaboration with DFO International, Études is launching its first exclusive limited capsule collection celebrating the upcoming Chinese New Year, 2021: the year of the Ox.
To strengthen NOVA by DFO’s international fashion platform, DFO joins forces with NOUND NOUND, a pioneering multi-label boutique chain, and one of the most prominent players in brand development in China, to establish a 360-degree strategic alliance for international designers in the Chinese market, covering nation-wide wholesale, direct retail, e-commerce, PR, and marketing.
As a first step in its digital B2C strategy in China, superstar Korean brand SJYP opens its Tmall Flagship Store in partnership with DFO International. Launching its official online retail business on the market, SJYP will debut on China’s largest e-commerce platform with its most iconic pieces, including the brand’s signature Dino line and nineties-style denim.
With its expertise in market development and 360 business solutions, DFO provides a full service for the daily operation of the new Flagship Store and continues to be the exclusive wholesale distributor of SJYP in mainland China.
An official Shanghai Fashion Week event, NOVA by DFO will host the SS21 edition of DFO’s market leading Showroom for international brands. Carefully curated for fashion, accessory and lifestyle brands and Chinese buyers, NOVA’s Designer section aims to showcase emerging talents that are new to the Chinese market.
DFO is excited to announce its partnership with Tmall Global, China’s leading e-commerce platform. Within this collaboration, DFO is able to support international brands to reach Chinese consumers, build brand awareness and sell their products on the world’s third most visited website.
As Shanghai Fashion Week shifts to an online format due to the COVID-19 outbreak, DFO is among the first multi-label showrooms in China to explore showroom campaigns digitally. DFO has been interviewed by and featured on Business of Fashion and Jing Daily, sharing its experiences on wholesale strategies in this challenging season.
In lieu of the Coronavirus COVID-19 situation, DFO launches a fully integrated online and offline showroom for its AW20 season. DFO’s showroom in downtown Shanghai is open for one month to welcome buyers at their convenience. Buyers who are not able to visit can place orders via DFO’s online platform which provides detailed photo and video content, live streaming sessions and possibility for one-on-one buyer appointments digitally.
Pre collections have gradually started to play a more and more important role on the Chinese market in the past few seasons. Among the leading multi-label showrooms of Shanghai, DFO plays a pioneering role in popularizing pre-seasons among Chinese buyers. DFO’s PreFall20 campaign in DI:LOFT presents the top designer and up-and-coming international fashion brands of the market.
NOVA by DFO & TRANOÏ
At a press conference in Shanghai, DFO and TRANOÏ announced with the support of Shanghai Fashion Week the launch of NOVA by DFO & TRANOÏ. The project is a brand-new format featuring a hybrid marketing and business platform, aimed at providing the first truly international and transparent experience for fashion brands accessing the Chinese market.
DFO International is glad to work even more closely with its strategic partner, TRANOÏ, the leading Parisian tradeshow in organizing the second edition of TRANOÏ SHANGHAI. Just as in the previous season, the event is supported by Shanghai Fashion Week and takes place at Ontimeshow. As the expert of the local market, DFO provides supporting services to the participating brands such as taking through designers on all steps of the market preparation and providing onsite and follow up sales services for a more effective engagement with the Chinese market’s buyers.
This season, DFO launches a special project called EVOKE 喚起. In collaboration with Fashion Hong Kong and Grow Capsules, EVOKE 喚起 is a new concept space for visitors to explore how emerging designers contemplate the relationship between individuals, the environment, and the future.
DFO’s SS20 showroom takes place at a brand new venue at BFC (Bund Finance Center), with over 2000 sqm of event space enjoying the magnificent 360 view of the Bund. With a spanning portfolio of over 100 brands, DFO presents an exclusively curated selection of 30 brands during Shanghai Fashion Week to address all major consumer segments. A special section of the showroom, EVOKE 喚起 presents up-and-coming talents to the China market.
The powerful lineup of DFO showroom’s fashion brands will represent various style categories in its 2nd showroom edition of Resort season.
This season, in collaboration with DFO International, the Hong Kong Trade Development Council (HKTDC) led 16 Hong Kong fashion and accessories brands to participate at Ontimeshow held in Shanghai West Bund Artistic Center (March 28 to March 31), showcasing Hong Kong’s fashion creativity to mainland China buyers, the fashion industry and trendsetters from around the world.
Sharing 20 years of experience in fashion, TRANOÏ – the leading Paris-based tradeshow – is thrilled to announce its very first edition of TRANOÏ Shanghai in China from March 28-31, 2019. This brand-new event supported by Shanghai Fashion Week will be hosted by Ontimeshow and powered by DFO International, accompanying designers from show preparation to sales, delivery and payment.
Being the official trade business partner for Shanghai Fashion Week, DFO International will present an exclusively curated selection of 30 brands from 13 countries. Divided into four categories, the AW19 DFO Showroom will address consumers preferences from every segment: affordable luxury, contemporary, designer feminine and trend-forward.
As featured on WWD, Meimei Ding, CEO of DFO, highlighted that “our brand list includes Manish Arora, Rochas, Joseph, See by Chloé and Charlotte Olympia. Atelier Swarovski also returns for its sixth season. With its 2018 growth at over 35 percent, DFO will also be the designated partner for sales and operations for Tranoï Shanghai.”
From November 5 to 10, the first China International Import Expo is taking place at the Shanghai National Convention and Exhibition Center. Being the largest tradeshow focusing on importation of non-Chinese goods ever to take place in China, DFO is representing Oh! By Kopenhagen Fur at the highly anticipated event. https://bit.ly/2RJrSaY
International Woolmark Prize winner, TEATUM JONES is selected for the DFO Mentorship Program. The award was judged by market professionals, including Meimei Ding, CEO of DFO International, Priscilla Liu, RTW Europe Project Manager of Secoo, China’s major online luxury fashion retailer and The Business of Fashion featured buyers from leading multi-label stores across the country. https://bit.ly/2zYl6bf
We welcome you to our 10th edition party on October 10, 2018 at No. 751 Huangpi South Road, Shanghai. https://bit.ly/2y6SP0Y
From October 9-17, DFO will kick off Shanghai Fashion Week with a powerful lineup of brands from around the world. As usual, our showroom will be located in downtown Shanghai, spanning over 2,000 square meters with multiple adjoining halls. Curated by style and price point, each hall will present a high-level selection best suited to the Chinese and visiting international buyers. https://bit.ly/2C5GwF4
The leading American bohemian apparel and lifestyle retail company from Urban Outfitters, Inc. will launch its wholesale platform with DFO, China’s largest commercial showroom this September. https://bit.ly/2zYg6na
Visit our showroom prior to Shanghai Fashion Week to see the most awaited collections of the season!
Participating brands: by FANG | FREE PEOPLE | GENUINE PEOPLE | KENDALL + KYLIE | MARY FRANCES | POP & SUKI | THREE FLOOR | MANISH ARORA + more
DI:LOFT, 751 South Huangpi Road, 200025 Shanghai
Within the framework of our social responsibility program to help young talents, we are offering one brand the chance of winning the DFO Mentorship Program SS19. DFO International is happy to announce this new initiative aimed at supporting the market developement of up-and-coming international contemporary fashion brands.
For further details about the program and to apply please contact: brandstrategy@dfointernational.com
With its showrooms spread across the fashion capitals of Paris, Milan and New York, Onward Luxury Group announces its first ever presentation in China. In a strategic partnership with DFO, OLG footwear division joins the Resort19 campaign of China’s leading fashion distribution and marketing agency.
DFO’s CEO, Meimei Ding is featured on The Business of Fashion – A new generation of retail power brokers are doing a roaring trade, selling niche designer and advanced contemporary brands in China’s ‘new first-tier megacities.’ Read the full article here.
We are excited to announce that Orient International (Holding) Co., Ltd. has appointed DFO to act as an official Brand Representative at the upcoming Shanghai Expo, deemed to be the largest tradeshow focusing on importation of non-Chinese goods ever to take place in China this November. Orient International, the organizer of Shanghai Fashion Week, along with Alibaba and JD.com, are the key partners responsible for bringing in all exhibitors in the Fashion sector. Read our latest newsletter and subscribe to our mailing list here.
DI:VISON is our latest effort to provide insight into the ever growing Chinese fashion industry. In collaboration with Fashion Trend Digest, each month we will publish an issue covering topics that are key to the understanding of doing business in China. Subscribe to our mailing list and read the first issue on selling pre-collections in China by clicking here.
As China’s largest commercial showroom for leading international and Chinese brands, DFO’s 9th showroom edition at Shanghai Fashion Week continues to address the latest Autumn-Winter 2018 trends through 4 style categories, across a strong portfolio of 40 brands from around the world.
We are proud to present the Shanghai Fashion Week catwalk brand, Youwei. The latest collection of designer Momo Zhai is available in our showroom until 19th April.
Jonathan Liang is featured on Vogue Italia’s Shanghai Fashion Week report! Thank you Giorgia Cantarini for the coverage!
DFO PRESENTS AN AMAZING LINEUP OF 40 LEADING FASHION BRANDS ACROSS 4 STYLE CATEGORIES IN ITS 9TH SHOWROOM EDITION AT SHANGHAI FASHION WEEK.
As China’s largest commercial showroom for leading international and Chinese brands, DFO’s 9th showroom edition at Shanghai Fashion Week continues to address the latest Autumn-Winter 2018 trends through 4 style categories, across a strong portfolio of 40 brands from around the world.
This season, SONIA RYKIEL, the iconic Parisian house from Saint Germain des Prés, is celebrating its 50th anniversary with DFO by presenting in exclusivity the Manifesto collection. SWAROVSKI returns for a 4th consecutive season as a special guest. In the affordable luxury section PAULE KA dazzles with classic French elegance. For the millennial youth, Manish Arora and NICOPANDA present their collections directly from London and Paris fashion week runways.
Representing brands from China, REINEREN and by FANG are accompanied by ZHANG SHUAI and M-77, the Womenswear and Menswear collections created by China’s top celebrity stylist by the same name.
For selected group of key buyers and press form Shanghai and surrounding areas, DFO organised a Preview that unveiled the most awaited collections of the season prior to Shanghai Fashion Week. For AW18 season the event took place at DI:LOFT, DFO’s very own 3 story loft space in downtown Shanghai. Participating brands included Manish Arora, NICOPANDA, and more, presenting ZHANG SHUAI, the womenswear line created by China’s top celebrity stylist by the same name.
Straight from London and Paris, style icon Nicola Formichetti lands his personal streetwear brand at Shanghai Fashion Week this March. Blending standout looks with comfortably wearable shapes, NICOPANDA will be one of the special highlights at DFO’s 9th edition as China’s largest commercial showroom.
Sonia Rykiel, the iconic Parisian house from Saint Germain des Prés is featured in Grazia China’s March issue. With 6 million Weibo fans, Chinese model Ming Xi is wearing a piece from Sonia Rykiel’s SS18 collection.
Having worked with Emanuel Ungaro, Tara Jarmon and PortsPURE, PAULE KA is our newest affordable luxury womenswear line offering a timeless elegance for women. This neoclassic and contemporary parisian brand will be introduced to mainland Chinese boutiques during the upcoming Shanghai Fashion week in late March 2018.
Chinese singer superstar Chris Lee – having more than 8.4 million fans on Weibo – performed in a House of Formichetti hoodie at the Chinese New Year’s celebration on China’s national television.
For Vinti Andrews’ first season in Shanghai, the sales reached was exceptional. Read our latest story on how the London-based brand set its foot on China’s ever-growing contemporary fashion market by following the link: https://goo.gl/FB9qgL
What do multi-label stores in China buy? The latest issue of our Sales Analytics Report containing a key insight on the buying behavior of Chinese multi-label stores for international contemporary womenswear during AW17 is available for purchase by emailing info@dfointernational.com
Hosted by Shanghai Municipal Government, Shanghai Fashion Week showcases top design talents from around the world within the frames of a special cultural andbusiness event. Its joint spaces from catwalk to shows spanned over 25,000 sqm, where over 1,000 brands showcased their latest designs. The success was hailed by Business of Fashion as “Shanghai’s Bid to Conquer Asian Fashion” (Apri 25, 2017). For SS18, DFO organised the 8th edition of largest private showroom event in China.
In collaboration with Finpro – a public organization that helps Finnish SMEs go international – DFO launched a pop-up store for emerging fashion designers from Finland. The Finnish Gallery POP-UP Store presenting LOVIA, LUMI, Myssyfarmi, VEJITS and Vestiarium is open till 16 November at DI:LOFT, our 600 square meters loft space in Xintiandi, Shanghai.
DFO’s CEO Meimei Ding was interviewed by CGTN America on how Shanghai was becoming a capital of fashion.
With an exclusive feature on Forbes, we are happy to announce the launch of our co-founded brand with Attila Godena-Juhász and András Tóth, creators of USE unused. A&DRIS will present its first collection, called ‘Aliga Stories’ in DI:LOFT this October during the SS18 Shanghai Fashion Week.
From the SS18 Season, the Paris-based luxury brand, Emanuel Ungaro, is joining China’s leading fashion management group, DFO International. With a new international strategy, Ungaro is initiating an expansion plan in China under the creative direction of the brand’s recently nominated womenswear designer, Marco Colagrossi.
With the introduction of DI:LOFT, DFO opened its brand new 3 storey loft space in the heart of Xintiandi, Shanghai. Expanding the venue of TES – The Edit Space by DFO – to over 600 square meters, the recently renovated building is now the new home and showroom of DFO. Situated in Shanghai’s uber-hip fashion compound on #751 Huangpi Road, DI:LOFT is surrounded by top model agencies, photos studios, stylist and fashion PR offices.
Starting with the SS18 Preview, DI:LOFT has already hosted two highly successful events. With an attendance of more than 40 clients and 8 brands including PORTSPURE – the diffusion line of PORTS 1961, DISAYA, and a special collaboration with P+, China’s top multi-label boutique chain, the SS18 Preview has been followed by a KOL live streaming sales event with more than 1 million viewers across China.
From SS18, DI:LOFT is going to be one of the main venues of Shanghai Fashion Week for DFO Showroom.
The VIP Preview for SS18 is kicking off this week on the 24th of August with PORTSPURE, Disaya, Mary Frances, Sol Sana and many others in DI:LOFT, DFO’s very own 3-storey building in the heart of Xintiandi. Spanning over 600 square meters, DI:LOFT is located in Shanghai’s uber-hip fashion compound on #751, Huangpi Road, home to top model agencies, photo studios and stylist offices.
The Melbourne based ASILIO, designed by Cynthia Farchione is featured in the latest issue of Marie Claire China with the Italian luxury brand, BULGARI.
Fashion label ELLIATT opened its very first store at Citic Square, one of the most bustling areas in downtown Shanghai. The Australian brand launched in China 18 months ago by designer Katie Pratt and jewelry entrepreneur Amy Li. Celebrating the opening of the first store of 15 standalone boutiques, ELLIATT held a launch party on the 4th of August with the contribution and PR services of DFO.
