SNOW XUE GAO is a luxury womenswear label based in New York. Chinese designer Xue Gao(Snow) established SNOW XUE GAO in 2017. At first an deconstruction collection of tailoring suiting quickly attracted attention, enabling the fledgling label to show on-schedule New York Fashion Week. Snow was nominated for the 2018 LVMH Prize and was named to the Forbes Asia 30 Under 30 list. In 2017.
Is to quote Vogue: The Eastern “boudoir” kick in the Western “boardroom”.With their background of mixing cultures, Snow’s intricately draped and tailored line breaks away from conventional definitions of masculine and feminine through an exploration of exaggerated proportions, asymmetrical finishes and contrasting textures. Fine Italian wool plaids and jacquards are tucked and twisted with floral silk prints to create a piece — a blazer transforms into a skirt; wool suiting is fused to a traditional Chinese dress — conceptually merging her Asian heritage and Western culture.