SJYP

SJYP known for its avant-garde twists on denim and fun ‘90s references, Korean streetwear brand SJYP was founded by fresh designers Steve Jung and Yoni Pa (of Steve J & Yoni P fame) in 2014 as a response to the overwhelming popularity of the denim dresses in their initial line. Soon after its launch, SJYP quickly became favored by K-pop stars and fashion bloggers alike. Today, the label has become recognizable for its blend of unexpected silhouettes and detailing—think hip-hop-inspired denim, colorfully printed streetwear, and feminine frills.