At NEHERA the priority is comfort. Comfort that enhances performance. Each product is carefully considered, from the tactile materials to the exemplary craftsmanship, such that every item evokes a sense of ease, purpose, innovativeness, and elegance. Clothes are first pared back to their essence, reduced and refined to the tenets of utility. Then they are imbued with certain tenderness, warmth, optimism, and energy that has defined NEHERA from the very beginning.
The culture at NEHERA champions vitality and spontaneity through its dynamic and collective approach to design. The collections, however, still feel grounded and unassuming. It is the balance between emotive gestures and restrained classicism, in terms of silhouette, color palette, print, and technology that results in a unique spectrum of possibility, a wardrobe of potentiality. NEHERA endeavors to establish signatures that are identifiable by way of their subtlety and straightforwardness – products that are wearable, honest, playful and above all, quietly compelling.