Life Is Expression.
LIE is a modern women’s lifestyle brand that celebrates playful take on masculine-feminine duality. Combining signature tailoring with fabric combinations, LIE introduce elevated silhouettes that bridges bold colors and soft features in a dynamic yet romantic collection.
Designer Chung Chung Lee is increasing international public attention by participating global events such as NYFW Fashion Show, London Fashion Week Showroom and Paris Fashion Week. Also, In order to expand publicity, he is continuously working on collaboration with diverse companies like Samsonite, Swarovski, Designers Hotel, Miffy, BMW MINI and more. LIE’s global journey is highlighted within major press lines such as ELLE, Vogue, W, Allure, Bazzar, Madame Figuaro, and more.