GUDU brand was created in 2015 in Kiev, and Lasha Mdinaradze–a Georgian designer became its Creative Director. He won the Be Next young designers contest, and then worked with Merali by GUDU and UGLY (You Gotta Love Yourself) labels. The brand puts emphasis on bright and self-sufficient images, which require no accessories. Lasha Mdinaradze actively works with black colour and deconstruction, likes to experiment with shape and colour, butsticksto a tailored cut. GUDU designer calls his museblue-blooded punk and offers sensible and dramatic silhouettes. ‘A womanis always in the centre of my attention, –says Mdinaradze. –I want to create item to reveal her power and personality.