WHITE MILANO
STYLE ROUTES
TO SHANGHAI

WHITE MILANO is the main tradeshow for women’s collections and the leader for international brands scouting. Visited each season by over 21,000 visitors from the most prestigious retailers worldwide, WHITE MILANO is a coveted platform for niche brands. For the event STYLE ROUTES TO SHANGHAI, which included a group presentation of Act No1, Situationist, PINGHE, and Greta Boldini, a cocktail party, and high-level industry forum organised by DFO for WHITE MILANO, the program aimed at creating a “Fashion Meets Commerce” impact that communicated the core values of WHITE to China’s fashion industry. With attendance exceeding 400% beyond expectations, the PR and media strategy as well as the quality of the event was hailed as an industry success.

MARKETING EVENT

SHANGHAI

7-8 APRIL 2017