For selected group of key buyers and press form Shanghai and surrounding areas, DFO organised a VIP preview that unveiled the most awaited collections of the season prior to Shanghai Fashion Week. For SS18 season the event took place at DI:LOFT, DFO’s very own 3 storey loft space in downtown Shanghai. Participating brands included PORTSPURE – the diffusion line of PORTS 1961, DISAYA, and more, with a special collaboration with P+, China’s top multi-label boutique chain. With 30 stores in over 20 cities across China, P+ carries brands such as Moschino, Jil Sander Navy, Kenzo, Neil Barrett and Vivienne Westwood, to name a few.
DI:LOFT is situated in the heart of Shanghai in the district of Xintiandi. Spanning over 600 square meters, the recently renovated building is DFO’s new home and showroom space launched with the SS18 Preview. Located in Shanghai’s uber-hip fashion compound on #751 Huangpi Road, DI:LOFT is surrounded by top model agencies, photos studios, stylist offices, and fashion PR offices.