For SS19, DFO kicked off Shanghai Fashion Week with a powerful lineup of brands from around the world. Curated by style and price point, each hall presented a high-level selection best suited to the Chinese and visiting international buyers.
On October 10, 2018, DFO celebrated its 10th showroom edition with a large party, with over 300 guests including key buyers, media, stylists, and influencers. The party featured brand presentations and catwalks, with live performance from DJ CAVIA, China’s DMC Champion.
DFO showroom took place at Central Studio and DI:LOFT in downtown Shanghai, spanning over 2,000 square meters with multiple adjoining halls.
The compound, originally built 90 years ago as a manufacturing facility for apparel, has long celebrated the heritage to Shanghai’s fashion industry. Owned by Shangtex Holding Group, which also undertakes Shanghai Fashion Week, the whole compound has recently gone through major renovation.