Twice a year, DFO organizes the largest private showroom event in China during Shanghai Fashion Week (SFW). Featured on both Jing Daily, Modern Media, and Business of Fashion, this event has become one of the most anticipated and sought-after buying events in China for both Chinese and international buyers in the region.
During the SS16 Shanghai Fashion Week, DFO showed around 2000 samples for customers from 60 different collections, including pieces of womenswear, menswear, jewelry, shoes and bags. DFO’s event – which was one of the most highlighted in the industry – was built around the theme of WONDERLAND for the SS16 season.
DFO WONDERLAND SS16 was fortunate to be located on the 31 st floor of SOHO on the Bund. Situated on the prestigious Bund in the best area of Shanghai, with full river view and less than 10 minutes by walk from Waldorf Astoria.