For AW18, DFO organized the 9th edition of largest private showroom event in China. This season, SONIA RYKIEL, the iconic Parisian house from Saint Germain des Prés, is celebrating its 50th anniversary with DFO by presenting in exclusivity the Manifesto collection. SWAROVSKI returns for a 4th consecutive season as a special guest. In the affordable luxury section PAULE KA dazzles with classic French elegance. For the millennial youth, Manish Arora and NICOPANDA present their collections directly from London and Paris fashion week runways. Representing brands from China, REINEREN and by FANG are accompanied by ZHANG SHUAI and M-77, the Womenswear and Menswear collections created by China’s top celebrity stylist by the same name.
DFO Showroom took place across two locations: Central Studios, Shanghai’s top fashion photo studio spanning over 1,400 square meters, and our own 3-storey DI:LOFT with over 600 square meters.
The compound, originally built 90 years ago as a manufacturing facility for apparel, has long celebrated the heritage to Shanghai’s fashion industry. Owned by Shangtex Holding Group, which also undertakes Shanghai Fashion Week, the whole compound has recently gone through major renovation.