DFO’s AW15 showroom event, titled FUTURE QUEEN, hosted 60 brands. At over 600 pax, buyer attendance broke last season’s records, with multi-label stores, department stores, shopping plazas, e-commerce from China, Hong Kong, Taiwan, Macau, Korea and Singapore.
For five days during the AW15 showroom event, leading fashion critic Chris Zhou (Zhou Rui) led “Fashion Talks” panel discussions and industry seminars, including topics like Print vs. Online Fashion Press, Trends in E-Commerce and New Directions for Chinese Designers, to name a few. Kelly Hou, Senior Manager from the renowned Tuan Tuan boutique in Taiwan shared her expertise in OTB, Merchandising and Customer Service with fellow buyers and boutique owners.
Shanghai Sinan Mansions is one of Shanghai’s most unique offerings of cultural heritage and urban extravaganza. Home to events for brands such as Jimmy Choo and Mercedes Benz, the 1,200 square meters Exhibition Hall combines aged beauty and modern design.