For Resort19, Onward Luxury Group announced its first ever presentation in China. In a strategic partnership with DFO, OLG footwear division joined the resort campaign of China’s leading fashion distribution and marketing agency. Besides the selected brands from OLG’s portfolio, including Charlotte Olympia, Joseph, Rochas and See By Chloé, DFO’s Resort19 Showroom also featured ready-to-wear collection from Cynthia & Xiao, J.Won, Manish Arora, Paule Ka, Three Floor.
From July 18th to 22nd, DFO Resort19 Showroom took place at DI:LOFT, an adjacent industrial loft situated in Shanghai’s hip French concession area. Spanning over 600 square meters, the recently renovated building is DFO’s new home and showroom space launched with the SS18 Preview. Located in Shanghai’s uber-hip fashion compound on #751 Huangpi Road, DI:LOFT is surrounded by top model agencies, photos studios, stylist offices, and fashion PR offices.