For a selected group of key buyers and press form Shanghai and surrounding areas, DFO organised a Preview that unveiled the most awaited collections of the season prior to Shanghai Fashion Week. For SS19 season, the event took place at DI:LOFT, DFO’s very own 3 story loft space in downtown Shanghai. Participating brands included, by FANG, Pop & Suki, Three Floor, Manish Arora and more, presenting Free People, the leading American bohemian apparel and lifestyle retail company from Urban Outfitters, Inc.
DI:LOFT is situated in the heart of Shanghai in the district of Xintiandi. Spanning over 600 square meters, the recently renovated building is DFO’s new home and showroom space launched with the SS18 Preview. Located in Shanghai’s uber-hip fashion compound on #751 Huangpi South Road, DI:LOFT is surrounded by top model agencies, photos studios, stylist offices, and fashion PR offices.