In November 2017, DFO in collaboration with Finpro – a public organization that helps Finnish SMEs go international – launched a pop-up store at DI:LOFT for emerging fashion designers from Finland including LOVIA, LUMI, Myssyfarmi, VEJITS and Vestiarium. The launch event of The Finnish Gallery POP-UP Store was attended by the Consulate of Finland and key editors from Vogue, Grazia, Global Times, Tide Network and Youku. A number of buyers and fashion bloggers were also able to meet the participating designers.
DI:LOFT is our 600 square meters loft space in Xintiandi, Shanghai providing a solid platform for fashion brands and independent designers. Spanning over 600 square meters, the recently renovated building is DFO’s very own showroom space that launched with the SS18 Preview event. Located in Shanghai’s uber-hip fashion compound on #751 Huangpi Road, DI:LOFT is surrounded by top model agencies, photo studios, stylist offices, and fashion PR offices.