DFO’s AW16 Showroom showroom event, under the theme THE EDIT, began with an exclusive Preview between March 16-18, 2016. During Preview, THE EDIT showcased seven amazing collections at DFO’s 300 square meter loft in Shanghai’s French Concession area.
During Shanghai Fashion Week, DFO’s showroom took place at Shanghai Sinan Mansions, one of Shanghai’s most unique offerings of cultural heritage and urban extravaganza. Home to events for brands such as Jimmy Choo and Mercedes Benz, the 1200 square meters Exhibition Hall combines aged beauty and modern design.
At over 900 pax, buyer attendance broke the previous season’s records, with multi-label stores, department stores, shopping plazas, e-commerce from China, Hong Kong, Taiwan, Macau, Korea, Singapore and Japan. Leading retailers included Galleries Lafayette, Graceland, Parkson, Jin Ying (Golden Eagle Group), Guiyang Lixing Department Store, iconic buyer boutiques like Wolee, Heaven, Hyphen, WendyZ, D&S, and LCS, to name a few.