SFW AW18

DFO PRESENTS AN AMAZING LINEUP OF 40 LEADING FASHION BRANDS ACROSS 4 STYLE CATEGORIES IN ITS 9TH SHOWROOM EDITION AT SHANGHAI FASHION WEEK.

 

As China’s largest commercial showroom for leading international and Chinese brands, DFO’s 9th showroom edition at Shanghai Fashion Week continues to address the latest Autumn-Winter 2018 trends through 4 style categories, across a strong portfolio of 40 brands from around the world.

This season, SONIA RYKIEL, the iconic Parisian house from Saint Germain des Prés, is celebrating its 50th anniversary with DFO by presenting in exclusivity the Manifesto collection. SWAROVSKI returns for a 4th consecutive season as a special guest. In the affordable luxury section PAULE KA dazzles with classic French elegance. For the millennial youth, Manish Arora and NICOPANDA present their collections directly from London and Paris fashion week runways.

Representing brands from China, REINEREN and by FANG are accompanied by ZHANG SHUAI and M-77, the Womenswear and Menswear collections created by China’s top celebrity stylist by the same name.

From March 26th to April 3rd, DFO Showroom will take place at DI:LOFT and Central Studios, two adjacent industrial lofts spanning across 2,000 square meters in total and situated in Shanghai’s hip French concession area. A large launch party on the evening of March 27th will include a group catwalk show from DFO’s key brands in each style category, accompanied by designer presentations. The event will see attendance by key retailers, media, as well as entertainment celebrities and supermodels like Milo, who recently walked the Chanel show in Chengdu. Top-trending KOLs will be exclusively invited by PARKLU.