SS18 Showroom Video

DFO | SS18 Showroom at Shanghai Fashion Week Highlights | 27. 11. 2017

Hosted by Shanghai Municipal Government, Shanghai Fashion Week showcases top design talents from around the world within the frames of a special cultural andbusiness event. Its joint spaces from catwalk to shows spanned over 25,000 sqm, where over 1,000 brands showcased their latest designs. The success was hailed by Business of Fashion as “Shanghai’s Bid to Conquer Asian Fashion” (Apri 25, 2017). For SS18, DFO organised the 8th edition of largest private showroom event in China.



Finnish Gallery POP-UP Store | 2-16 November 2017

In collaboration with Finpro – a public organization that helps Finnish SMEs go international – DFO launched a pop-up store for emerging fashion designers from Finland. The Finnish Gallery POP-UP Store presenting LOVIA, LUMI, Myssyfarmi, VEJITS and Vestiarium is open till 16 November at DI:LOFT, our 600 square meters loft space in Xintiandi, Shanghai.


SS18 Teaser Video | 2 November 2017

For SS18, DFO organised the 8th edition of the largest private showroom event in China. Revisit the highlights by watching our teaser video!


Live TV Interview | 11 October 2017

DFO’s CEO Meimei Ding was interviewed by CGTN America on how Shanghai was becoming a capital of fashion.


Opening Party & Catwalk presentation | 11 October 2017


New Brand Launch | 14 September 2017

With an exclusive feature on Forbes, we are happy to announce the launch of our co-founded brand with Attila Godena-Juhász and András Tóth, creators of USE unused. A&DRIS will present its first collection, called ‘Aliga Stories’ in DI:LOFT this October during the SS18 Shanghai Fashion Week.


Emanuel Ungaro Joins DFO | August 2017

From the SS18 Season, the Paris-based luxury brand, Emanuel Ungaro, is joining China’s leading fashion management group, DFO International. With a new international strategy, Ungaro is initiating an expansion plan in China under the creative direction of the brand’s recently nominated womenswear designer, Marco Colagrossi.


New DFO Showroom launch | August 2017

With the introduction of DI:LOFT, DFO opened its brand new 3 storey loft space in the heart of Xintiandi, Shanghai. Expanding the venue of TES – The Edit Space by DFO – to over 600 square meters, the recently renovated building is now the new home and showroom of DFO. Situated in Shanghai’s uber-hip fashion compound on #751 Huangpi Road, DI:LOFT is surrounded by top model agencies, photos studios, stylist and fashion PR offices.

Starting with the SS18 Preview, DI:LOFT has already hosted two highly successful events. With an attendance of more than 40 clients and 8 brands including PORTSPURE – the diffusion line of PORTS 1961, DISAYA, and a special collaboration with P+, China’s top multi-label boutique chain, the SS18 Preview has been followed by a KOL live streaming sales event with more than 1 million viewers across China.

From SS18, DI:LOFT is going to be one of the main venues of Shanghai Fashion Week for DFO Showroom.


SS18 Preview | 24-27 August 2017

The VIP Preview for SS18 is kicking off this week on the 24th of August with PORTSPURE, Disaya, Mary Frances, Sol Sana and many others in DI:LOFT, DFO’s very own 3-storey building in the heart of Xintiandi. Spanning over 600 square meters, DI:LOFT is located in Shanghai’s uber-hip fashion compound on #751, Huangpi Road, home to top model agencies, photo studios and stylist offices.


Marie Claire Placement | August 2017

The Melbourne based ASILIO, designed by Cynthia Farchione is featured in the latest issue of Marie Claire China with the Italian luxury brand, BULGARI.


Store Opening | 4 August 2017

Fashion label ELLIATT opened its very first store at Citic Square, one of the most bustling areas in downtown Shanghai. The Australian brand launched in China 18 months ago by designer Katie Pratt and jewelry entrepreneur Amy Li. Celebrating the opening of the first store of 15 standalone boutiques, ELLIATT held a launch party on the 4th of August with the contribution and PR services of DFO.

  • SS18 Showroom Video



  • CGTN

  • SFW SS18

  • A&DRIS