The Story of Mykke Hofmann is first of all the story of a friendship between the two founders Sedina (Mykke) Halilovic and Jelena Hofmann. They met at high school and soon discovered they had more in common than their balkan origins and their life embracing temper – they shared a unique way of perceiving the role of fashion in a woman’s everyday life: What a woman wears should underline her femininity and strength in a subtly striking way while making her feel at ease. Out of this shared conviction, they launched their brand straight out of University. That was in 2010. Today, the two mothers and autodidacts run a company with a small team of 5 women, an own retail store in Munich and a production site in Serbia.