D.GNAK, created by Kang Dong Jun, is inspired by the loose silhouette of traditional Korean menswear and the heritage of craftsmanship in Western tailoring.
The backdrop to D.GNAK is the accelerated, interconnected globalised world. A world in which information, images and goodsall flow across borders with dazzling rapidity.
A world where revolutions are started on social media. A world where everything is in flux.
D.GNAK is a product of the megacity; the urban zones where distinctions of taste, custom, language, music and food all blur together to create new forms of dress, identity and aesthetics.
Like Kang himself, who is equally at home in the high streets and hidden neighbourhoods of Tokyo, London, New York and Seoul, D.GNAK is situated at the intersection of the underground and the mainstream. It is this innate connection with urban creativity that gives the D.GNAK brand its unique hybrid style defined by Kang as popular avant-garde.
D.GNAK is inspired by new innovations in design and digital art and by the accidental, everyday beauty of the city.
The D.GNAK aesthetic is about minimalist geometric forms in design; stripped back repetition and glitch sounds in electronic music; faded neon; musique concrete – the assemblage of natural, environmental and electronic sounds; the grit and grain of analogue photographic film.