About
DFO

DFO is a Fashion Management and Market Development Group for China and Greater China markets. DFO operates a strong distribution model covering 5 product segments and over 60 international clothing and accessories brands. DFO’s customers include: Major international and local department store chains, multi-label boutiques, retail investment groups, and e-commerce retailers, including: Harvey Nichols, Galleries Lafayette, Jin Ying (Golden Eagle Group), Parkson, Graceland, Lori, Wolee, Shangpin, Secoo and Mei.com, among hundreds of others.

DFO’s work has been featured on Business of Fashion, Jing Daily, Elle, and StyleTV, to name a few. With more than 1,000 industry buyers and press at DFO’s Shanghai Fashion Week showroom this season, DFO’s B2B platform is regarded one of the frontrunners in the industry.

CEO
Meimei Ding
DFO’s CEO Meimei Ding graduated with a Master’s degree from Central St. Martins College in London. She earned her Bachelor’s degree from University of Pennsylvania, one of America’s Ivy League institutions. Fluent in English and Chinese Mandarin, Meimei spent 6 years working in Shanghai and Beijing as a leading Brand Strategist.

Her list of clients include Levi’s, Christian Dior, Georg Jensen, MTV, among others. With an understanding of the Chinese market and culture, Meimei envisions DFO to be a professional platform for brands and buyers based on: Market statistics, sales analytics, and quality services. From her time at DFO, Meimei has built a wealth of networks in Europe including trade organizations, governmental institutions, and industry press.

Meimei is frequently invited to travel and speak on subjects relating to fashion and the Chinese market. Meimei spends her time between Europe and Shanghai. She has been interviewed by Business of Fashion, Jing Daily, WeAr, and Drapers for her work.
Meimei Ding
CEO, DFO