Established in 2010, DFO is currently the largest distribution, showroom, buying and press office, and consultancy for international fashion brands in China and Southeast Asia. DFO represents brands from 4 market categories: Artisan, Affordable Luxury, Contemporary-Modern, Luxe-Street. DFO’s clientele reaches more than 600 buyers, including regional franchisees, nationwide department store chains, multi-label boutiques, e-commerce, and APPs from China and surrounding countries.
In October 2014, DFO introduced leading French brand MANOUSH to the Greater Chinese market. Within 6 months a 5-mono- brand store partnership was established for Taiwan, where Manoush stores will be opened across top department stores and shopping malls in Taiwan. Meanwhile, MANOUSH is winning the hearts of leading multi-label stores across China.
DFO served as the Northern and Central Chinese distributor for AFL (Australian Fashion Labels), which owns Contemporary Womenswear with Monthly Collections including C/MEO COLLECTIVE, FINDERS KEEPERS, KEEPSAKE, THE FIFTH. Within one year, DFO has introduced AFL’s brands into more than 100 points of sale.
IRREGULAR CHOICE is a shoe brand that never ceases to dream of the impossible. In Spring 2015, DFO began developing the brand in China as its nationwide distributor. Within 4 months, DFO brought Irregular Choice its first franchise. The first flagship store and café for IRREGULAR CHOICE, spanning over 300 square meters and carrying the fantastical spirit of the brand, opened at 00:00 on Jan 1, 2016.
A Contemporary Womenswear brand from Singapore with a feminine touch, Whole9Yards joined DFO in AW15/16. DFO worked closely with the brand in collection planning, press, PR, and sales. Sales for their SS16/17 collection surged by over 30 times compared to its first collection with DFO.
DFO’s CEO Meimei Ding graduated with a Master’s degree from Central St. Martins College in London. She earned her Bachelor’s degree from University of Pennsylvania, one of America’s Ivy League institutions. Fluent in English and Chinese Mandarin, Meimei spent 6 years working in Shanghai and Beijing as a leading Brand Strategist. Her list of clients include Levi’s, Christian Dior, Georg Jensen, MTV, among others. With an understanding of the Chinese market and culture, Meimei envisions DFO to be a professional platform for brands and buyers based on: Market statistics, sales analytics, and quality services. From her time at DFO, Meimei has built a wealth of networks in Europe including trade organizations, governmental institutions, and industry press. Meimei is frequently invited to travel and speak on subjects relating to fashion and the Chinese market. Meimei spends her time between Europe and Shanghai. She has been interviewed by Business of Fashion, Jing Daily, WeAr, and Drapers for her work.